The city of Quillacollo in the central eastern part of Bolivia holds the Urkupiña Festival every year.
This is a Catholic religious event in honor of the Virgin of Urkupiña.
According to faith and tradition, at the end of the seventeenth century, the image of the Virgin Mary was revealed on a local hill, carrying her son in her hands. The revelation left a strong impression on the believers, who since then and annually mark the occasion with ceremonies ,prayers and festival.
Thousands of people, local and tourists pour into town and the demand for accommodation is higher than usual, therefore it is advisable to check hotel prices and make reservations ahead of time.
The colorful and festive festival is celebrated every year for three days around August 15th. Mass prayers and processions march to the Holy Hill with hope to experience the spirit of the Virgin.